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Using an RSS Feed to Curate Your Content Strategy with SMURKE

Every once in a while even the best of the best can get stuck when it comes to writing and finding content. Much like how a writer can come across writer’s block, a business owner or #marketer can hit a road block when it comes to what content to share. With SMURKE’s RSS feed tool you can save all interesting content so that you can simply pick and choose from it in a time crunch, what is known as curating content.

What is an RSS feed?

Simply put, an RSS feed is a type of text file that allows for information updates. RSS stands for Really Simple Syndication. For example, if you post content that has been updated and changed, an RSS feed will facilitate your control and viewing of the new content.

You can read about it more in detail here.

What is Curating Content?

Content curation can be likened unto research. Curation involves the research, planning and organizing information. Content curation is a great tool to gather relevant content for your topic, and is different from creating content yourself.

Whether you use SMURKE RSS as a tool for planning out your content calendar or to come to the rescue to generating content when you’re in a pinch, this tutorial will walk you through step by step on how to set up content for your RSS feed.

Start off by logging into your account at! You will land on your dashboard with the business center menu off to the left side of the screen. Under the SMURKE elephant logo scroll down and click on the social marketing icon.

Under the Social marketing menu click on the content icon that looks like the wifi symbol. This will take you to the content page. On the right side of the page you will see the settings icon. Once you open that icon up, you will be able to access the RSS feed.

By clicking on the blue Add button a small window will open named New RSS feed. Here you will paste the URL of whatever content you would like! This can be content of your own, or RSS sites.

Now that half of the battle is over, all you have to do is find resources that are RSS to put into your feed and content.

Of course, there are multiple ways to do this. A simple search on any search engine will do!

An Example of How to Find a Good RSS Source

To avoid the good old fashioned way of figuring out if something works through trial and error, here are some tips as to how to figure out if a source is a good one from the get go!

First, you can add the word feed to your search or the URL of the website you are viewing. If this doesn't work you can always use and the RSS reader on the website .

Second, a good indicator if the page you are viewing is an RSS feed, is to look for the RSS symbol!

For a more detailed step by step guide to RSS feeds, click here.

In order for the link to work, the source the content is coming from must be in RSS format. If it is not, an error will pop up in the RSS feed page.

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