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 US Market Entry for Early-Stage HR Tech 

  We ignite unparalleled growth for HR tech firms aiming to make a splash in the US market.  

 U.S. Market Entry Consultants for Israel-Based HR Tech Startups 

  We ignite unparalleled growth for Israel-based HR tech firms aiming to make a splash in the US market.  

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Market Analysis

Unearthing U.S. Growth Potential with Cutting-Edge Market Analysis

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Marketing Strategy

Revolutionizing Success with Proven,  Dynamic B2B Marketing-Strategies

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Revenue Acceleration

Propelling Profitability with Next-Gen Revenue Acceleration

Experience in B2B
Let’s Call Us

+1 (208) 473-6860

SMURKE New Logo 2023 Favicon Transparent Gray
SMURKE New Logo 2023 Favicon Transparent Gray
The Best Partner-led Go To Market Leaders for HR Tech

20+ Years Experience in the B2B SaaS Industry.

As B2B go-to-market experts with over 20 years of experience, we offer invaluable advantages. We have extensive HR Technology industry knowledge and are proficient in strategic planning, enabling us to develop effective go-to-market strategies that align with your business goals. Our vast B2B industry network facilitates strategic partnerships and accelerates your go-to-market process. We're adept at competition analysis and risk management, which ensures a smooth go-to-market journey for your Startup. We recognize the significance of data-driven decision-making and provide tools for continuous optimization. Additionally, we serve as mentors, equipping your team with vital B2B skills to enter the U.S Market. Each member of our team has unique specializations, making it essential to discuss your needs and expectations for a fruitful partnership.

  • Deep Industry Knowledge
  • Strategic Planning
  • Network Connections
  • Competitor Analysis
  • Risk Management
What We Do?

Take Early-Stage Companies on a US Market Odyssey

An odyssey is a long and eventful experience that some call a journey. It is planned, executed, and measured.

Prove the Concept in the U.S. Market

We empower tech pioneers to turbocharge their entrance into the U.S. market, fueling an unprecedented surge in sales growth. But first, we prove the concept and market acceptance.

Build a Strategic Partner Ecosystem

We sculpt lasting alliances, creating resilient partner ecosystems. Our innovation shapes future-ready networks, primed to overcome obstacles and capture emerging opportunities.

Supercharge Revenue Streams

We catalyze technology firms' U.S. market entry and sales growth, guiding their path to exceptional expansion, record revenues, and global recognition. Begin your success journey here.

Strategic Consulting

We provide strategic consulting services for B2B SaaS firms entering the U.S. market, harnessing tailored strategies to ensure seamless integration and maximized growth.

Why Choose Us

Why Early-Stage Tech Startups
Choose SMURKE.

An early-stage startup is a young company that is just beginning to develop its product or service. These startups are generally in the first stages of their operations, often still solidifying their business model and value proposition. They may be self-funded or have received initial rounds of funding, such as seed capital or a Series A round.

Determining readiness for the U.S. market is a complex decision and depends on a variety of factors:

  1. Product-Market Fit: Have you validated your business model and proven that there's demand for your product/service in your current market? If yes, the next step is to determine whether there's a demand for your offering in the U.S. This is where we come in.

  2. Competitive Analysis: Have you analyzed the competition in the U.S. market? Understanding who your competitors are and their strategies will help you position yourself for success. We probably already know all of your competitors.

  3. Funding: Expanding into a new market can be expensive. Ensure you have sufficient resources to handle the costs associated with marketing, logistics, hiring, regulatory compliance, and potential pricing adjustments for the new market.

  4. Regulatory Compliance: Are you aware of and prepared to handle the legal and regulatory requirements of operating in the U.S.?

  5. Local Adaptation: Can your product/service be adapted to meet the specific needs and preferences of U.S. businesses? Cultural, economic, and social differences can impact how your product is received.

  6. Support Structure: Are you able to provide adequate customer service, sales, and after-sales support in the U.S.? If not, our partners can help.

  7. Market Strategy: Do you have a solid marketing and sales strategy for the U.S. market? This includes understanding the distribution channels, marketing platforms, and consumer behavior. This is where we excel and deliver results.

  8. Scalability: Is your business model scalable? Can you maintain or improve your level of service if your customer base grows rapidly?

If you've carefully considered these factors and your analysis indicates a positive outlook, you may well be ready to venture into the U.S. market.

Business consulting services can provide a myriad of benefits, particularly for businesses looking to scale, improve, or pivot their operations. Here are several key reasons why you might need a business consulting service such as SMURKE:

  1. Expertise: We have specific expertise and deep knowledge in various business domains, including strategy, management, operations, finance, marketing, and more. We can provide insights and strategies that you might not have considered or been aware of.

  2. Objective Perspective: We can offer an unbiased, outside perspective on the challenges and opportunities your business is facing. This can be particularly helpful in overcoming internal biases or blind spots.

  3. Problem-Solving: If your business is facing a challenging problem or a critical decision, we can help you navigate through it with our problem-solving skills and experience in similar situations.

  4. Efficiency: We can often accomplish tasks more efficiently than the current staff, given their expertise and focus. We are usually able to identify and implement efficient processes and strategies that can lead to cost savings and increased productivity.

  5. Change Management: If your business is going through a transition such as restructuring or a merger, we can guide you through the change, help manage it, and minimize disruption.

  6. Training and Development: We can also help in training and developing your staff. We can assist in upskilling your team, implementing new technologies, or introducing new processes.

  7. Scaling and Growth: If you're planning to grow your business or expand into new markets, we can help you develop and execute a robust strategy, ensuring you avoid common pitfalls and maximize your chances of success.

  8. Temporary Assistance: Sometimes businesses have a temporary need for specific skills during periods of transition, special projects, or leaves of absence. We can fill this gap without the long-term commitment of hiring a full-time employee.

Remember, a good consultant not only provides advice but also works closely with your team to implement the changes, ensuring the desired improvements are realized and sustained.

It depends. But we can assure you the initial discovery conversations are free. If the project doesn't fit in our wheelhouse, then we won't do it. 

Nearly all of our engagements start with a Proof of Concept (POC), where specific success criteria are set for the short-term POC deliverable. After the successful delivery of the POC we engage with our clients on 1, 2, or 3-year engagements. 

The POC starts at US$10,000 plus a one-time US$3000 set-up fee. Annual agreements vary depending on scope, but we are competitive.

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Our Team

Meet Our Experienced


Dr. Ben Cornett -Dr. B

Founder & CEO

Raitchele Arnell, MBA

Co-Founder & COO

Fadi Hadad

U.S. Go-to-market Strategist

Trusted by Early-Stage Startups

Get to market faster.

I highly recommend SMURKE as an early-stage technology consultant. They apply a unique vision to problem-solving and deliver results.


Teresa, Envision


SMURKE continues to find ways for improvement and offers suggestions to improve sales and marketing output. SMURKE is outstanding at converting digital marketing to sales.

Dana Rae

Dana Rae, Bitesize LLC


I learned a great deal from SMURKE about branding, marketing, and sales alignment. SMURKE is constantly coming up with creative technological solutions to drive revenue.


Jake, Docutech


A highly-valued and rare ability to blend the latest academic thinking with real-world experience and practical execution that benefits our business. 


Lance, Kount


SMURKE is a very high-performing charger. Our right-hand marketing and sales strategist. A top-caliber performing organization.


Larry "Chip" Brown, CEO


The SMURKE team has built high-quality solutions that support our business growth needs. They execute at scale!


Denim, SpotOn


Proven to be highly dependable, intelligent, and analytical as they solve complex sales and marketing challenges. Great at deploying and proving return on strategic plans.


Don, Neuro-ID

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Years Experience

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Successful Engagements

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HR & TA Audience

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Awards Won

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